How Suite: The Broome NYC to Open Its 14 Rooms on Valentine’s Day

Valentine’s Day in NY, what can be better?  Check out the Broome NYC as listed in

We’ve looked at insane Valentine’s Day packages, considered a few of the sensible ones and rolled our eyes at the predictable amenities hotels will roll out over the next few weeks. But we think we’ve finally found the one.

It has everything we love–a boutique sensibility and size, with new, never-been-touched beds and an ideal location in the heart of SoHo. It’s called The Broome NYC and it’s opening on Valentine’s Day.

The Broome, at 431 Broome Street, has just fourteen rooms spread through a five-story building, originally built in 1825. The room categories range from a standard queen to deluxe along with a junior suite and a penthouse suite. Amenities include furnishings by Mitchell Gold + Bob Williams, plush-top mattresses, Bellimo sheets and Samsung SmartTVs. The starting room categories are small but the penthouse has a 400-sq.ft private terrace for a reasonable amount (just $500 on opening night.)

The hotel is the lovechild of longtime Soho hospitality veterans, Vincent Boitier and the Iacovelli brothers, Jean Claude and Stephane. (They are the trio behind Fiat Cafe, Jean Claude and Soho Steak.) It took them seven years to renovate and turn into a boutique hotel but the wait may have been worth it as the hotel also features an open-air atrium, giving each room either atrium or Broome Street views. And yes, it’s raining and snowing in the courtyard right now. A rep for the hotel says they are contemplating a retractable roof but for now heat lamps and snow shovels are at the ready.

The Ground Floor cafe will feature a vintage while the rest of the hotel’s common spaces will hold eclectic art from the owners’ private collection including Kito Mbiango , Basquiat and Keith Haring. Additionally, the hotel features a quirky gift shop called, “Treehouse,” which overlooks the lobby and done in in partnership with Joelle Klein’s *share with.

Rates for opening night start at just $260 for a standard queen room. That includes free WiFi, complimentary breakfast, complimentary VOSS water bottles upon arrival, a pass to the New York Sports Club gym and a custom-curated minibar.

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